Tempt The TIKI
Flying Embers, Beverage
Flying Embers is a brand specializing in canned cocktails and hard kombucha, celebrated for its extraordinary, daring flavor combinations, elevated alcohol by volume (ABV), and incorporation of genuine fruit ingredients.
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The OBJECTIVE
Flying Embers has set an ambitious marketing objective of launching a new product line that is inspired by a unique twist on tiki cocktails. The goal is to create a refreshing taste that will appeal to customers and keep them coming back for more. To achieve this objective, a comprehensive creative strategy has been devised, which includes a strong visual perspective, compelling storytelling, and content tailored for all digital channels. The campaign is set to generate awareness and engagement, with a focus on the crucial early summer season, ensuring that Flying Embers' products stand out and connect with their target audience.
Our Sacred Trio on Island Time
Turn the music up, flick on the neon signs, and embrace your inner Tiki. Our rum-soaked collection of Tiki-inspired mixies is the perfect dance partner for a lively tropical afternoon filled with loose lips and loose hips.
MAI TAI
A Citrus Infused
Smile Potion
Ideally served among swaying palms.
These tropical teleportation devices transport you to the mesmerizing landscapes of island paradise. Our Mai Tais have all the energy of the classic cocktail packed with a melody of real orange and lime, crushed into a can of irresistibly delicious elixir with no BS, just flavor.
ISLAND SWIZZLE
A Bermuda
Flavor Triangle
Caribbean breeze with a citrus blend.
Our Caribbean essential adds a touch of sweetness to the Tiki trio, just like swaying to the rhythm in a dimly lit bar. This enchanting fusion of pineapple and blood orange conjures memories of dancing the night away in a nostalgic, island-inspired hideaway. One sip of our Swizzle will sweep you away to the euphoria of your favorite tropical Tiki-tavern, delivered right to your lips.
DAIQUIRI
A Tasty Tart Twist
On The Cuban Classic
A Sacred Trio Of A Tropical Note.
Though the word Daiquiri may conjure memories of youthful indiscretions, our version is a bit more, er… sophisticated. We plucked your beloved duo of passionfruit and sweet mango straight from the nearest tree, blended them carefully, and left them to age in real rum barrels. The result is a nod to the cocktails of old Havana, and will leave you feeling bright and refreshed.
STRATEGY
Initially, our goal was to craft packaging and identity for the product that paid homage to the classic tiki culture without being disrespectful to its heritage. To achieve this, we collaborated with a well-known and respected Filipino American artist from Santa Barbara, DJ Javier, who infused his unique graphic interpretation into the packaging design and created engaging storytelling around it and his heritage.
Then, we developed a point of view that deviated from traditional tiki but paid homage to it by inviting everyone to "Tempt the tiki”. This mischievous headline captures the allure of Tiki culture while enticing people to savor refreshing drinks, enchanting decor, and a nostalgic ambiance of their favorite tiki hideaway but with a modern take. The content series utilizes a more vintage, dark, neon-lit environment that is both stunning and visceral.
Together, the two parts alchemize to create a story that is both real and emotive but also satiating and delicious.
