UNO x
MR. CARTOON
Stance Apparel, Fashion
Stance is a bold and rebellious apparel brand that challenges conformity. With a focus on premium quality, the brand encourages individuals to express themselves in unique and unconventional ways. By embodying the intersection of art, creativity, and street culture, Stance represents a dynamic and forward-thinking movement in fashion.
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The Objective
The campaign aimed to fuse the raw urban artistry of Mr. Cartoon with the iconic and culturally resonant UNO brand, resulting in a visually captivating collaboration that epitomized the intersection of art, creativity, and street culture, all harmonized by the exclusive sock design from the fashion-forward brand. The story needs to translate across all digital and print deployments
STRATEGY
The goal of this execution was to celebrate the collaboration between Stance, legendary artist Mr. Cartoon and the classic card game Uno. The challenge was to develop a stunning contemporary visual look that leveraged Toons’ artistic style and unique story in a fresh perspective. The creation of a surreal playground where Toons’ process could be captured, juxtaposed with a family-focused "grill out' in East LA was the perfect marriage to develop a concept that was both art and authentic.
