THE UNCOMMON THREAD
Stance Apparel, Fashion
Stance believes in promoting individuality and encourages people to express themselves in unapologetically, across diverse walks of life.
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The Objective
To authentically convey the essence of our brand, we must craft a compelling campaign that captures the unique attitude inherent in our action sports and arts background. By spotlighting our passionate ambassadors, we can emphasize the dynamic spirit that defines our brand, creating a narrative that resonates with our audience and reinforces our commitment to creativity and adventure.
THE CREATIVE STRATEGY
Embarking on an unconventional journey, we plan to unleash our diverse group of ambassadors into various environments, allowing their creativity and influence to flourish organically. By placing them in unexpected settings, we aim to amplify the authenticity of their expressions, creating a captivating narrative that reflects the dynamic spirit of our brand.
