VICE
Stance Apparel, Fashion
Stance isn't your ordinary apparel brand - it's a rebellious statement against conformity. With a focus on premium quality, Stance dares you to push the limits and express your true self in bold and unconventional ways.
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The OBJECTIVE
Our primary goal was to tap into the essence of skate culture and the influence of our ambassadors to showcase our premium sock products to a wider audience in an authentic and meaningful way. We sought to highlight the exceptional quality and unique style of Stance socks, standing out from the noise of traditional apparel brands and empowering individuals to boldly and creatively express themselves through their fashion choices.
Our approach aimed to increase awareness and boost sales of our premium sock products while staying true to our roots in the action sports industry. By leveraging the strength of our brand and the passion of our community, we needed to connect with new customers, drive engagement, and inspire a sense of culture in our audience.
The Creative STRATEGY
We partnered with Vice to expand our reach to a wider audience while still staying true to our identity and maintaining authenticity. Our team crafted the narrative, selected Cube as our location, and carefully handpicked the personalities to deliver a deep and premium-quality story. To add to the visual appeal of the story, the legendary photographer Arto Saari captured some stunning shots. Drawing from our team's background in ambassadors, and skate culture, we created dynamic storytelling that resonated with a mainstream audience.
