THE UNCOMMON
FORCE
Stance Apparel, Fashion
Stance celebrates individuality and self-expression through their clothing. They collaborate with various partners and inspire their customers to express themselves boldly and confidently.
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The Process
The kick off to the relationship between Stance and Star Wars was marked with the aim of expanding the brand's reach and appeal by targeting Star Wars fans and converting them into dedicated Stance customers. Stance has a reputation for offering high-quality, unique products that emphasize self-expression. The brand is known for its innovative designs and commitment to quality. To further establish itself as a go-to choice for customers seeking both fashion and comfort, Stance wants to leverage its partnership with Star Wars, a beloved and iconic brand, to attract a new customer base. The primary goal is to create a memorable and innovative campaign that not only captures the attention of the Star Wars fan base but also encourages them to engage with the brand and make purchases.
The CREATIVE STRATEGY
In an effort to enhance its brand's reach and appeal, Stance partnered with an agency to create an innovative and dynamic three-pronged campaign aimed at attracting Star Wars enthusiasts and converting them into loyal customers. The campaign was a huge success and one of its most prominent features was the introduction of "Shop With The Force," a revolutionary e-commerce experience that allowed users to browse and purchase socks with a simple wave of their hand, mimicking the gesture of a Jedi master. This innovative approach transformed a traditional product carousel into a unique and engaging shopping experience that captivated customers.
The campaign generated significant buzz and interaction, with Stance even trending at number two on Twitter. In recognition of its creativity and success, the campaign received the highly coveted Gold for Mobile at Cannes and The One Show.
The partnership between Stance and the agency turned into a year-long collaboration that led to over $50 million in revenue for Stance. This achievement not only established the brand's position as a leader in both fashion and innovation but also cemented its reputation for offering high-quality, unique products that emphasize self-expression.
