About me.

I am a passionate, scrappy, and disruptive creative with over 18 years of experience in the industry.

I have been fortunate enough to work with amazing brands that have honed my keen eye for spotting emerging cultural shifts and relevance to the new gen of sophisticated consumers. I thrive in providing strategic thought leadership, fostering a culture of progressive creative, challenging the status quo, and pushing the boundaries of expectations, with an extensive background in building and motivating talented creative teams to deliver first-class executions that drive awareness and for amazing brands.

CREATIVE DIRECTOR,

MARKETER & BRAND BUILDER

AREAS OF EXPERTISE
+ Voice
+ Messaging
+ Vision
+ Strategy
+ Brand Identity
+ Creative Leadership


+ Identity & Packaging
+ Content Production
+ Paid & Organic Social
+ Retention Marketing
+ Brand Development
+ Cross-Channel Marketing


+ Campaign Management
+ Creative Problem Solving
+ Photography & Video Production
+ Project Management
+ Budget Planning

2021– Present

FOUNDer

& CREATIVE DIRECTOR

FOULMOUTH STUDIOS

As the Founder & Creative Director of Foulmouth Studios, I established our agency to drive brand strategy and creative direction. With a specialization in creative, marketing, and brand content narratives, I lead the studio in concepting and directing comprehensive brand-building initiatives and campaigns for a diverse mix of clients. I spearhead creative direction, art direction, shoots, copywriting, and storytelling, resulting in groundbreaking campaigns that drive market differentiation and audience engagement. By collaborating closely with our clients to understand their vision, I translate their goals into exceptional creative work that is authentic and culturally relevant.

2023 – 2023

VP of Creative

FLYING EMBERS

As the VP of Creative at a dynamic startup, I spearheaded transformative 360 omni-channel campaigns that reshaped the creative vision and brand strategy across all channels. My approach prioritized authentic audience-centric creative and stakeholder alignment that redefined our new POV, brand identity, robust product launches, messaging and added personality to a previously “voiceless” brand, with the ultimate goal of setting us apart from competitors. By crafting messaging and storytelling experiences through a revitalized packaging, paid and owned social media, influencer marketing, trade, e-comm and visual identity, we generated unprecedented brand awareness, consumer affinity and new opportunities within a saturated marketplace.

  • Creative Campaigns & Messaging: My expertise in creative vision and direction, content strategy, copywriting, art direction and product storytelling enabled us to craft impactful, consistent, fun, emotive brand narratives for fresh campaigns deployed through e-comm, retail, email marketing, OOH, digital advertising, paid and owned social, ambassadors, and events.


  • Brand Building: Led brand identity and drove consistency in visuals and tone of voice while maintaining brand integrity and enhancing brand recognition and engagement.


  • Creative Vision: I engaged in proactive collaboration with stakeholders, product teams and leadership, propelling strategic initiatives that pushed a broader thought process and a well defined “North Star”.

  • Creative Execution: Conceptualized and lead lifestyle & product photo/video shoots for all projects, demonstrating a keen eye for visual storytelling and a commitment to elevating brand presence.

  • Marketing Vision: I am an outstanding communicator and collaborator adept at delivering exceptional creative results tailored to the requirements of cross-functional teams, business objectives and KPIs.

  • Strategic Leadership: I directed and collaborated with external and internal creative teams, fostering seamless collaboration through a shared creative language and ensuring exceptional final products.

2013 – 2022

VP of Creative

STANCE APPAREL

My creative leadership was kicked off as the single in-house creative team member than extended to managing a large and diverse creative team comprising of copywriters, in-house photographers, videographers, multiple art directors, designers, and producers. Ultimately, empowered with the responsibility of guiding the company and brand with a hands-on approach to deliver innovative creative work and disruptive campaigns. I take pride in my creative vision and execution being instrumental in propelling the brand from a novelty sock company to a $140 million globally prominent apparel brand and creative powerhouse.

  • Creative Campaigns & Messaging: My creative vision and approach facilitated seamless navigation between lifestyle and performance and across various diverse realms, like Rihanna, the NBA, Wu-Tang, Disney, snow, music, art, culture, and skateboarding, to name a few while remaining true to our core values and brand DNA.

  • Seamless Brand Alignment: Meticulously integrating every aspect of the brands identity across all consumer touchpoints to ensure a cohesive and harmonious audience experience.

  • Strategic Creative Leadership: Crafted, executed and provided creative guidance to a large team, resulting in impactful executions that were creatively unique, engaging and relevant.

  • Elevating Brand Presence: I cultivated and strengthened our brand’s identity, culture, and voice, while reinforcing POV, establishing trust with customers, and standing out from competitors.

  • Creative Execution: Responsible for delivering unparalleled creative across e-commerce, 17 flagship stores, wholesale, email marketing, OOH, digital advertising, social, ambassadors, and events,


2012 – 2013

Senior Designer

NIXON WATCHES

Collaborated with product teams, marketing, and photographers to create campaign art direction.

2007 – 2012

ART DIRECTOR

SURFER MAGAZINE

Led brand creative and vision for magazine and properties, while managing design teams and agencies.