The Objective

Stance is embarking on a venture into the head-to-toe apparel space, expanding its portfolio beyond socks and essentials. This strategic move calls for a distinctive personality and visual direction that captures the brand's unique blend of streetwear and high fashion, all while staying true to its raw and disruptive essence. The primary goal is to create a campaign that not only grabs headlines but also drives brand awareness by being relevant to our target audience.