CONNOR WOOD’s
X SPicy MARGarita
Flying Embers, Beverage Space
Flying Embers is a canned cocktail, hard kombucha brand known for its exceptional bold and original flavor profiles, high ABV, and use of real fruit ingredients.
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The OBJECTIVE
Our main goals were to boost our brand recognition and establish a strong presence within our intended audience, while also driving direct-to-consumer (DTC) traffic. To achieve this, we crafted a unique product in collaboration with influencer Connor Wood, ensuring that it aligned with our brand's core values. This project aimed to forge a genuine and captivating partnership with Connor, leveraging his significant influence over his engaged audience on Instagram and TikTok.
THE CREATIVE STRATEGY
We embarked on an exciting journey to create a Signature Spicy Margarita for Connor Wood, paying homage to his Austin roots. The creative execution was nothing short of extraordinary, with Connor involved in every step of the process. We didn't want to just slap his name on some drink; we wanted to craft a larger-than-life story that would captivate his audience. Our main focus was to highlight the extreme spice that is the hallmark of this product. With Connor's help, we were able to create a unique and authentic drink that truly embodies his personality and values. The end result is a drink that not only quenches your thirst but also transports you to the heart of Austin, Texas.
The campaign adopted a multifaceted content strategy, featuring both high-quality premium content to showcase the brand's elevated image and raw, unfiltered content that blended seamlessly with social media platforms. The launch of this content involved a coordinated effort between Connor and our owned and paid deployments, resulting in significant simultaneous exposure. The campaign culminated in a lively launch party held in Connor's backyard, featuring music, festivities, and a buzzworthy product unveiling.
