EVery player,
every Inning
Stance Apparel, Performance & Fashion
Stance is a clothing brand that values self-expression and individuality. They collaborate with diverse partners, catering to various preferences and markets, making it a go-to brand for those who want to express themselves uniquely.
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The OBJECTIVE
In order to announce Stance's groundbreaking partnership with the MLB, we needed a fresh and compelling point of view (POV) and launch strategy. Stance was handpicked by the MLB to infuse the game and its fans with a much-needed youthful energy, and the direction needed to extend beyond the field to capture the essence of fandom. This launch aimed to empower fans to proudly represent their favorite teams and connect with the sport on a deeper level, encapsulating the true spirit of baseball's vibrant culture and unwavering passion.
THE creative STRATEGY
The campaign "Every Player, Every Inning" was born out of the idea to partner with key athletes and create products that would inject an irreverent viewpoint into the traditional game of baseball. We wanted to highlight the fact that every player on your favorite team was represented by the products we created. To achieve this, we collaborated with MLB heroes and adopted a colorful contemporary approach that brought a new level of energy to spaces that balanced between fashion and performance. Our campaign also featured edgy fandom storytelling with a stylish approach, creating a stronger connection between the players, the fans, and the dynamic world of baseball.
