NO. 1 no show
on the low low
Flying Embers, Beverage Space
Stance isn't your ordinary apparel brand - it's a rebellious statement against conformity. With a focus on premium quality, Stance dares you to push the limits and express your true self in bold and unconventional ways.
︾
The Objective
With summer just around the corner, we're excited to unveil our new marketing campaign for our Stance No Show Socks. Our main objective was to promote our art inspired no-show socks, which are perfect for the warm weather. Despite being hidden underneath your shoes, we want to emphasize that these socks are not just any ordinary piece of clothing. They're a way to express yourself and add a touch of comfort to your daily routine. Our campaign needed to showcase the extensive range of designs and patterns available, letting the customer know that they can still express themselves even when the canvas might be a bit smaller.
THE CREATIVE STRATEGY
The goal of this campaign was to utilize the success and learnings from the previous year's "Super Invisible" campaign and develop it into a more well-rounded 360° campaign with a longer activation window, to leverage its previous return. Creating an elevated, artful concept that was visually striking and would elevate the product was necessary to attract attention from a new audience in a way that was unique to Stance. As the demand for No Show socks grows, the need to create competitor separation and category superiority was paramount. These objectives informed our landing on "No. 1 No Show On the Low Low" as our headline. The partnering of copy, creative, and top-to-bottom deployment (360° campaign) helped to create one of the most unique and thorough campaigns Stance has ever done, in a way that only Stance can.
