THe SIMPSONS
Stance Apparel, Fashion
Stance is a clothing brand that values self-expression and individuality. Their collection offers unconventional styles with a strong commitment to quality. They collaborate with diverse partners, catering to various preferences and markets, making it a go-to brand for those who want to express themselves uniquely.
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The OBJECTIVE
The Simpsons partnership was a project that was years in the making, and an amazing opportunity. The creative perspective was to create a direction that was artful and unique that incorporated some of the nostalgic cues from tv’s longest running show though a contemporary yet familiar lens set but still under the confines established brand guidelines. Really try and make it feel fresh and different but with main stream appeal to drive brand awareness. Creative execution needed to bring The Simpsons fandom to Stance the brand.
The creative STRATEGY
Our full-funnel execution, inspired by The Simpson's playful approach, was designed with a nod to Stance skate DNA. We incorporated a surreal twist into our well-known color palette and visual brand to create a whimsical journey through the world of Springfield. Our sets were transformed into three-dimensional masterpieces, carefully designed to mirror the iconic Simpson's universe and transport our audience into a state of visual wonder. The result was a visually stunning campaign that paid homage to the show's legacy while injecting a fresh and imaginative perspective into the brand's storytelling, all while remaining true to Stance's core.
