MADE TO RUN
Stance Apparel, Performance & Fashion
Stance isn't just another run-of-the-mill clothing brand; it's a rebellious manifesto against the ordinary, challenging conventions, even in the run world of performance. Committed to top-tier quality, Stance invites you to defy boundaries and showcase your true self through daring and unconventional expressions.
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The OBJECTIVE
Stance's success in the run space depended on the ability to establish a unique and authentic point of view that captured the attention of its target audience. By offering a fresh perspective and a compelling narrative, Stance differentiated itself from competitors and built a loyal following within the performance apparel ecosystem.
THe CREATIVE STRATEGY
Our strategy was to create a unique campaign that seamlessly integrates with our lifestyle product while staying true to the spirit of adventure, all while maintaining the brand's refreshing, artistic essence. To undertake this initiative, we have partnered with the pioneering filmmaker and explorer Jimmy Chin, along with a team of outstanding ambassadors. Together, they offer an insider's view of their respective fields, all united under the banner of "A Sock for Every Adventure." This partnership brings a diverse range of authentic adventure experiences to our campaign, adding depth and richness to our story.
