REAL MEETS DELICIOUS

Flying Embers, Beverage Space

Flying Embers is a brand specializing in canned cocktails and hard kombucha, celebrated for its extraordinary, daring flavor combinations, elevated alcohol by volume (ABV), and incorporation of genuine fruit ingredients.

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Social video edits were a key tool in brand story telling and driving audience engagement.

The OBJECTive

In addition to creating a unified and relevant brand perspective, Flying Embers also needed to raise awareness and build brand affinity. This required a strategic approach to marketing and communication that would resonate with their target audience and highlight the unique attributes of their products. With the comprehensive overhaul of their previous brand voice, messaging, art direction, photography, packaging, marketing strategy, and collaborations with content creators and influencers, Flying Embers was able to create a strong and cohesive brand identity that attracted and engaged their audience while building brand affinity.

The creative STRATEGY

In defining and getting behind the key product differentiator of Flying Embers, we wanted to showcase that it was made with real ingredients and based on valuable consumer insights. We refined the brand's personality by encapsulating it in five distinct attributes: Refreshing, instigative, clever, outgoing, and gritty. To achieve this, we adopted an elevated art direction approach that seamlessly blended both product and lifestyle-focused content. We solidified the art direction by featuring a premium and colorful palette while adding a heavier flavor-forward direction.

This approach was complemented by a polished yet irreverent brand voice, which we strategically deployed through video and still content on every available channel. Moreover, we implemented an influencer program that focused on Flying Embers, creating a content flow that was extremely engaging with a youthful and relevant target audience.

The outcome of this strategic creative was remarkable, resulting in a notable 15% boost in salethroughh. Moreover, it established a more recognizable brand identity and consistent messaging, streamlining the creative process and enhancing overall efficiency. The brand now stands out in its market and has created a loyal following that resonates with its unique attributes and values.

CANNED COCKTAILS

Simple Blend & Better With Friends

You don’t have to compromise ingredients for convenience. We got you. We like our fruits fresh and our alcohol clean — we think you’ll feel the same way.